Wednesday, June 30, 2010

4 Easy Ways to Promote Your Online Store

Recently, someone from Etsy emailed me a question. She didn`t have any idea how to promote her store. New online stores like new blogs are just tiny drops in the internet ocean. You really have to do something to let people know it exists.

A woman typing on a laptop
Picture source
Tight on money? Then here are 4 easy ways to promote your store (also works for a new blog) online. They cost nothing but time on the computer. I know, I know, time is money. But stay with me! I'm trying to save you money so you can buy more beads to soothe your bead addiction! (Not sure if you are a bead addict? Then check out my past post, Diagnosis - Bead Addiction!).

1. URL in signature
Go to the settings in your email software and add an automatic signature which includes your store URL. So during the course of ordinary communication, people will see your store address. Same with forum participation if you also like to lurk there.

2. Social media
There are all kinds of social media out there. But like most people if time is short then stick with the big sites - FaceBook and Twitter. If you are on FB, create a FB page for your store rather than use your own profile.

For more tips, check out :
9 Rules of FB promotion every small business should know
5 Rules for Twitter promotion
Twitter tips for jewelry artisans

3. Show off your photos
Many jewelry artisans upload their jewelry pictures on Flickr, the photo site. People do like to search and look at bling and perhaps even check out your store! You can also join various Flickr groups and submit your photos there. Be careful and add your store URL only in your profile as Flickr frowns on direct promotion.

Flickr is free up to 200 photos after which you will have to pay for unlimited uploading. It`s quite reasonable but if you want to keep the cost to zero, then pick your best set.

One option is to choose a Creative Commons license rather than an All Rights Reserved setting. Creative Commons licenses reserve some rights but allows people to use your photos provided it is credited back to you via a link. That increases the chances of a photo being placed in a blog like mine and seen by more people.

4. Blog comments
You also want to increase the importance of your store site as far as search engines are concerned. An easy way to do that is to comment on blogs, especially the bigger ones. When you comment on a blog, make sure you add your store (or blog) URL in the box section when prompted.  Comment, comment, comment!

What you are doing is leaving important links to your store. The search engines will start considering your store to be more important because references to it were found in other places. Plus other commentators may also be encouraged to find out more about you especially if you leave good comments.

So what, you say? The main objective is to rank high in internet searches i.e in the first few pages of search results thus increasing the chances someone will click on your item. So if someone typed into Google's search box “pearl and swarovski necklace“ for example, your pearl and swarovski necklace design in your store will appear ideally on the first page of the search results or the next 2-4 pages. Most people would not go much beyond that.

BONUS
Top Commentator List on The Beading Gem`s Journal
I`ve actually added yet another way for commentators on my blog to earn another great link to their store or their blog. Those who comment the most will be automatically  listed in the Top Commentator box in the rightmost side bar of my blog.

(Note: On odd occasion, the rankings may disappear temporarily as the software is based on Yahoo Pipes. This is due to the Yahoo server being down or too busy.)

UPDATE : I have replaced this with just my Facebook Page feed in an effort to declutter my blog.

______________________________
Original Post by THE BEADING GEM
Jewelry Making Tips - Jewelry Business Tips 


89 comments :

Susanna Originals said...

I had no idea that commenting on your blog would benefit mine. Just another example of how interesting and informative your blog is. And now that you've posted your top 10 commenter list, I'm going to have to work to keep my status! lol
Susan

Amy Nicole/RubyMtnBeads said...

We're all coming out of the wood works now! Great information!

Faewren said...

Wow thanks! I just started a blog and have been wondering how I should get word out to invite people to my corner of the online ocean.

I love your blog btw. I read it every day. Now I'll just have to start commenting more. ^_^

Allison The Imp said...

Thanks for the great tips. Your site is one of my most read. I love it everytime. BTW, anyone wanna buy jewelry? Click on the link above. lol!

Cindy Lietz, Polymer Clay Tutor said...

This is an excellent article Pearl! All these things are very important. I make a point of posting 5 comments a day (not on the same blog) out in the blogging world. This keeps me in touch with the outside world. Helps to make connections with peers and brings links back to my blog.

If you do it consistently you will find they really add up. I keep track of where I comment on a spread sheet so that I know if my comments are getting through and if people are responding back to my comments. My comment to you today Pearl is my 4860th comment over the last couple of years. I think it has made a big difference in the growth of my polymer clay tutorial site.

I love getting your comments at my site as well Pearl. Always a pleasure to have you popping by!

The Beading Gem said...

That's the way everyone! Cindy's so right too. Even if you can comment 1-3 a day on different blogs, that would help. I comment on many, many blogs. I really should pop over to Cindy's more often as she has great polymer clay tips.

Jane Carlstrom aka Glorious Hats said...

Oh Gee, looks as though I ought to come out of lurkdom and start commenting :D Do read your posts in reader daily. Thanks for all the great info. Jane

Paper Demon Jewelry on Etsy said...

Just added a signature with links to my gmail account! Off to create a Paper Demon facebook page! You rock!

Katherine said...

Wearing your own work is also some of the best free advertisement you can get! It puts your work out there in the world for people to see, plus it demonstrates confidence in your work. Especially if (like me) you work in a craft-related environment (I make jewelry; I work at a bead store) and you end up "talking shop" a lot. Have a couple of business cards handy at all times and boom, there's a potential customer you would have never otherwise had!

The Beading Gem said...

Excellent tips, Katherine. Thanks for sharing them.

Jim Juris said...

Hi Pearl,

As always, your blog and writing are top of the line.

Great marketing tips.

fanciful devices said...

My customers have sometimes asked for business cards to give out when they get compliments on my work. So flattering!
fancifuldevices.etsy.com

Glenda of Dax Designs said...

Helpful and succint post thanks. I also find a way to get the word out there is to do Treasuries on Etsy - great way to meet new folks if you let them know they are in your treasury. Promoting others on your own blog is also a nice way to go. I am considering setting up a special blog award for crafty bloggers as a way to connect beyond my own network.

Glenda of Dax Designs said...

I often follow through on the blogs in your Blogs I read - I wonder if you have time if you could pop by mine .... value critical friendly feedback. (daxdesigns.blogspot.com)

d'Olivia said...

Thanks for the great article. The Creative Commons license link was very interesting.

Sunshine said...

Hi, Pearl!

I read your blog a lot, but I think I've never commented... I'm pretty much more of a lurker than an active participant, and maybe that's why I also don't get a lot of visits to my blog... :(
With your helpful advice, I hope I can change this! thank you so much! You have helped me in more ways that you can imagine!

Kisses

Cristina, from http://mypreciousbitsofsunshine.blogspot.com/

;)

Rosanne said...

Hi and thank you so very much for this invaluable information!

Rosanne said...

I've been reading quite a few posts from your site and I'm very impressed with the level of knowledge and experience that you impart. Thank you and keep up the great work!

tori b designs can be found at http://www.toribdesigns.ca

naz said...

Hi there
I really liked your ideas,I m new in beads and jems and am on Facebook too,getting a fairly good response ,
Regards
FarAsh jewellery by farrah gilani

Selina said...

I did both facebook page and twitter, but i neglected it a bit i think, or im doing something wrong. I get more traffic from other sources right now, maybe i should pay more attention to social media again.

The Beading Gem said...

It's important to experiment and see what works for you. But Facebook and Twitter are huge so it will pay to be involved in them.

Shaiha said...

Great information! I do tend to read a lot of blogs but I don't comment as much as I should. I guess that I had better start as I am trying to build up readership to my blog.

Selina said...

I know BD, and i even made some 500+ fans (likes) on FB and 2400 twitter followers. But most of them came trough followers/traffic exchange sites, so not really a fans :( . Still, lately, with more posts i make (and articles on other sites), i can see more and more genuine folks coming.

The Beading Gem said...

Every little thing you do counts in the long term, Selina. Keep up the good work.

Dorothy said...

Thank you so much this info is what I was hunting for. Your awesome !

cathy begun said...

Thanks for sharing all the valuable tips...I have been commenting on comments thru the LinkedIn Groups, but not as much on many blogs as I know that I should, but where do you fellow beaders, many with families, kids, etc, have all the time to read, comment design and produce their pieces?! I do make a point to welcome and comment on my new FB "likes".

cintra said...

...thanks for the easy tips....

Pattiann Malynn said...

All good tips! The Internet is great for advertising but getting a consumer's attention is hard and takes consistent work.

Brenda said...

Good advice, I had no idea about the creative commons allowing linking back, definitely going to adjust that!

Scottish Lily Jewelry said...

Thank you so much for this article!! I have a facebook, twitter, and flicker account that I'm very active on. I have a blog, but really struggle to come up with new topics (I do jewelry). Going to find more blogs to comment on :D
Keep up the good work!
Ros
www.scottishlilyjewelry.etsy.com
www.facebook.com/ScottishLilyJewelry

Love said...

I like the idea of email signature, another excellent book about promoting your business or career is Getting everything you can from all you got by Jay Abraham, more info and resources at:
http:www.love4jewels.com/links

Dorothy said...

Just wanted to let you know that you have one of the best jewelry blogs that I've been too. Very informative and your jewels are beautiful too.

The Beading Gem said...

Thanks, for your faith in my blog, Dorothy! Keeps me motivated to deliver good posts as much as possible.

Nancy's Crystal Fantasies Jewelry said...

These are terrific ideas. Selling online is such a complicated task, but seeing the traffic coming in and the comments gives affirmation to what I am doing. I hadn't really given much consideration to the commenting on blogs thing, but it makes sense. Thanks for the article.

Starry Eyed Bowtique said...

Nice post, some good things to keep in mind :)

Adventures with Millie Making Jewelry said...

Great tips! I especially like the idea of using the "Top Commentator" box...I'm going to add one to my blog, thanks!

The Beading Gem said...

Just remember that the counter for Top commentator boxes fluctuates due to how the software works.

kpeebles said...

LOVED the tips! What a wonderful resource for anyone with an online store! I've bookmarked the Facebook and Twitter articles so I can refer to them again and again. Can't wait to try them out on www.ecoFashionistasJewelry.com when we go online in the next few weeks--thanks!

Tina said...

Thanks for the good information. From now on I'll enclose multiple business cards in with sold items so that my clients can give them out!

Wilma said...

Awesome information! Thanks :)

Alison said...

Thanks for the information! Very helpful.

Bria Durocher said...

Thank you for creating such informative posts! I come here frequently and always enjoy what I read. Additionally, to those who have suggested keeping business cards at the ready, try Moo.com. They have handy mini-cards that you can create with your own pictures and format, AND they offer a mini-card key chain holder, which I have found invaluable! It is quite rare that you leave home without your keys, and this makes it one less thing to worry about.

The Beading Gem said...

Great suggestion - thanks! I`m off to check moo.com out!

Kelley Pounds said...

Some very helpful info! I have the Facebook page for Kell's Creations, I have a Twitter account, I have a blog, and I enjoy reading blog posts by others, but I didn't realize how important it was to make sure the link was to my store and not my own website or blog. Definitely going to do that from now on. Thanks so much!

Susan said...

I just started my online handmade jewelry boutique and find your blog to be of such great value. Thank You!!

The Beading Gem said...

You're very welcome, Susan!

Becky said...

You have the BEST blog! I get the most wonderful ideas by reading you!
Thank you!

Becky

http://kenleindesign.artfire.com/

Becky said...

I've been working on leaving a "footprint" and blew it sheeeeeesh. Dale Armstrong chose one of my pendants to be in her article on Ruby/Fuschite and all I gave her was my name.. nothing about my store on Etsy.
http://www.wire-sculpture.com/jewelry-making-blog/5142/gem-profile-ruby-fuchsite/?ref=tips052711&utm_override=1

Mer said...

Pearl You really do have the best articles on your blog. This was the first time I heard commenting on blogs can help with website promotion.

I think I am finally getting the hang on commenting so ready for the next giveaway. LOL

The Beading Gem said...

(Chuckle)! Giveaways are yet another benefit of commenting for sure!

NOAH said...

Great! Short and sweet!

Just started my online fashion business and this does come in handy for me. Thanks!

http://www.facebook.com/stylomyloshop

Ruth Trowbridge said...

you are positively on fire these days girl - awesome post here! peace

Almost Precious said...

How clever of you Pearl, your post for Oct. 15th 2011 had us going back in time to not one but at least 2 previous posts. Surprisingly they are just as relevant today as when you first wrote them.

I'm always amazed that there are some bloggers out there who haven't discovered that it is in their best interest to visit other blogs and leave comments. I have visited a few (which I used to visit frequently) and leave comments but I never see any comments left by them on my blog or for that matter on the blogs of other bloggers who've left them comments. Since most of them have online businesses, perhaps they're living in the Field of Dreams with "if you build it they will come"? :)

The Beading Gem said...

Probably! It is a common misconception that being online means total visibility. We have to work just as hard in promoting the same as a physical store has to.

Chelester said...

I just recently opened my online store in Etsy, and just discovered your blog. Great information, thanks!

http://www.etsy.com/shop/chelester

MelanieR said...

You are so right on all the above! Thank you for the post..going to read your posts on Twitter and FB tips as well! Can't wait!

Mixed Kreations said...

Great information. I love your site I always find some kind of great tip, information or tutorial every time I visit.
Thanks,
Linda

The Beading Gem said...

You're very welcome!

Terri Richards said...

Love you blog! Have been reading it for some time now. You always have fantastic articles and great tips. Thank you for all the hard work you do and share with your readers! Your truly Amazing.

shesacraftyone said...

I'm not one to comment,but I really should start. Great tips! Thanks.
http://www.etsy.com/shop/shesacraftyone

alankarshilpa said...

Thank you Pearl

These are great ideas. I wanted to tell you that I have learned so much from your blog.

I got interested in viking knit from your blog and took interest and learned from here!

Later I took a class in a bead store and now I feel quite confident.

Thank you, Pearl. Congratulations on your Fifth anniversary of this blog. You have done a lot in these five years. Dita


http://www.alankarshilpa.etsy.com

Neena Shilvock said...

thanks once again, I am about to set up an ETSY store and that was helpful

Rose said...

Great tips! Thank you!

NikkysBoutique said...

Thanks that was great information.

Vamp said...

Excellent info Pearl! Some of your tips I did not know of so thanks!

Anonymous said...

I know this is an old post and you have heared this 50 times but thank you for the GREAT information and keep it coming.

http://www.facebook.com/pages/Kiki-Black-Studio/362417307108940 said...

This is really helpful information. Thank you very much.
http://www.facebook.com/pages/Kiki-Black-Studio/362417307108940

Jan said...

I love your blog. Many nice tips on jewelry business.

Roxanne said...

Thanks so much for sharing this. I knew some but also learned some new things as well.

My Learning Club said...

Great information. Thanks heaps!

Rough Magic Creations said...

Thanks so much Pearl! Super tips!
:) Mollie
http://www.etsy.com/shop/RoughMagicCreations

http://www.etsy.com/shop/StrungLanternshttp://www.etsy.com/shop/StrungLanterns said...

Great blog! useful tips, thanks Pearl!I have 2 new online stores on Etsy and not many sales...so much hard work but it's out of 2 great passions:
vintage:
http://www.etsy.com/shop/UsedandLoved
and handmade jewellery:
http://www.etsy.com/shop/StrungLanterns
Check them out! THANK YOU!

alankarshilpa said...

Thank you Pearl. Your blog is one of the best. I have learned viking knit from your direction, and many other tutorials. You have beautiful jewelry too. It's true I don't comment as much as I visit your blog. Now I'll remember. Take care. Dita
http://www.alankarshilpa.etsy.com
http://www.alankarshilpa.blogspot.com

Kathy (kmhcollections.esty.com) said...

I read your blog posts and appreciate all the info you make available. This post has inspired me to put a little more time into promoting my etsy site, thank you so much for the tips they have helped me to understand the importance of online presence.

marustore said...

Thanks for sharing.

Although my shop sells craft materials and washi tape instead of jewellery, but your article is definitely helpful!

Great tips to keep in mind.

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Janine KRantz said...

Great article! I'm glad I came across your blog, I've been enjoying reading it and the useful tips are always appreciated :)
Janine, JMK Jewelry

Studio 17 said...

Hi Pearl - I have just 'discovered' you! Lots of great tips and insight here . . . thanks!

kmorgan said...

I love your journal. You have so many great tips! Thanks ever so much :-)

Shannon Vaughn said...

Thanks so much! I've been wondering how to get more traffic to my store. This is great advice.
Shannon
http://www.etsy.com/shop/TheScarlettMoon

Laura said...

Thanks so much for the advice. I am not too techno-savvy and I am happy for all the help I can get!

Janice said...

Thanks for another great post to help us learn more about the best ways to get our shops/Blogs noticed.
https://www.etsy.com/shop/AllAboutJewelrybyJan?ref=si_shop

Janice

PrettyEliese said...

Thanks for sharing these great tips. The Beading Gem's Journal has been an informative avenue for me.

Jenni Gerstle said...

I just found this article and am about to open an Etsy store so thank you for all the helpful tips. I also am starting a blog and will be sure to comment on other blogs. So much to learn and do.

Pearl Blay said...

Good luck, Jenni! It takes time to build a blog and create a community to help promote your jewelry!

Margaret Gore said...

Thank you for the awesome info you provide on you site, I'm really only learning social media and am just floundering around with it, but you have given me new confidence to keep trying. I'm still at a loss as to code's and links though,HELP.... anybody!!
Regards Margaret

Pearl Blay said...

Margaret - get help from someone you know. It's much easier when someone shows you how to do stuff like codes and links. Or you could try googling to find some answers.

Michele\ said...

Thank you for this wonderful information! I do forget to visit and comment on other blogs, and it is something I can easily do while watching TV in the evening!

www.pixestreasurechest.etsy.com said...

Darn it! I accidentally hit the enter key before I finished! LOL
Thanks again for the great info!
www.pixestreasurechest.etsy.com

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