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Wednesday, June 30, 2010

4 Easy Ways to Promote Your Online Store

By on Wednesday, June 30, 2010 Comments

Recently, someone from Etsy emailed me a question. She didn`t have any idea how to promote her store. New online stores like new blogs are just tiny drops in the internet ocean. You really have to do something to let people know it exists.

A woman typing on a laptop
Picture source
Tight on money? Then here are 4 easy ways to promote your store (also works for a new blog) online. They cost nothing but time on the computer. I know, I know, time is money. But stay with me! I'm trying to save you money so you can buy more beads to soothe your bead addiction! (Not sure if you are a bead addict? Then check out my past post, Diagnosis - Bead Addiction!).

1. URL in signature
Go to the settings in your email software and add an automatic signature which includes your store URL. So during the course of ordinary communication, people will see your store address. Same with forum participation if you also like to lurk there.

2. Social media
There are all kinds of social media out there. But like most people if time is short then stick with the big sites - FaceBook and Twitter. If you are on FB, create a FB page for your store rather than use your own profile.

For more tips, check out :
9 Rules of FB promotion every small business should know
5 Rules for Twitter promotion
Twitter tips for jewelry artisans

3. Show off your photos
Many jewelry artisans upload their jewelry pictures on Flickr, the photo site. People do like to search and look at bling and perhaps even check out your store! You can also join various Flickr groups and submit your photos there. Be careful and add your store URL only in your profile as Flickr frowns on direct promotion.

Flickr is free up to 200 photos after which you will have to pay for unlimited uploading. It`s quite reasonable but if you want to keep the cost to zero, then pick your best set.

One option is to choose a Creative Commons license rather than an All Rights Reserved setting. Creative Commons licenses reserve some rights but allows people to use your photos provided it is credited back to you via a link. That increases the chances of a photo being placed in a blog like mine and seen by more people.

4. Blog comments
You also want to increase the importance of your store site as far as search engines are concerned. An easy way to do that is to comment on blogs, especially the bigger ones. When you comment on a blog, make sure you add your store (or blog) URL in the box section when prompted.  Comment, comment, comment!

What you are doing is leaving important links to your store. The search engines will start considering your store to be more important because references to it were found in other places. Plus other commentators may also be encouraged to find out more about you especially if you leave good comments.

So what, you say? The main objective is to rank high in internet searches i.e in the first few pages of search results thus increasing the chances someone will click on your item. So if someone typed into Google's search box “pearl and swarovski necklace“ for example, your pearl and swarovski necklace design in your store will appear ideally on the first page of the search results or the next 2-4 pages. Most people would not go much beyond that.

BONUS
Top Commentator List on The Beading Gem`s Journal
I`ve actually added yet another way for commentators on my blog to earn another great link to their store or their blog. Those who comment the most will be automatically  listed in the Top Commentator box in the rightmost side bar of my blog.

(Note: On odd occasion, the rankings may disappear temporarily as the software is based on Yahoo Pipes. This is due to the Yahoo server being down or too busy.)

UPDATE : I have replaced this with just my Facebook Page feed in an effort to declutter my blog.

______________________________
Original Post by THE BEADING GEM
Jewelry Making Tips - Jewelry Business Tips 


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91 comments:

  1. I had no idea that commenting on your blog would benefit mine. Just another example of how interesting and informative your blog is. And now that you've posted your top 10 commenter list, I'm going to have to work to keep my status! lol
    Susan

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  2. We're all coming out of the wood works now! Great information!

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  3. Wow thanks! I just started a blog and have been wondering how I should get word out to invite people to my corner of the online ocean.

    I love your blog btw. I read it every day. Now I'll just have to start commenting more. ^_^

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  4. Thanks for the great tips. Your site is one of my most read. I love it everytime. BTW, anyone wanna buy jewelry? Click on the link above. lol!

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  5. This is an excellent article Pearl! All these things are very important. I make a point of posting 5 comments a day (not on the same blog) out in the blogging world. This keeps me in touch with the outside world. Helps to make connections with peers and brings links back to my blog.

    If you do it consistently you will find they really add up. I keep track of where I comment on a spread sheet so that I know if my comments are getting through and if people are responding back to my comments. My comment to you today Pearl is my 4860th comment over the last couple of years. I think it has made a big difference in the growth of my polymer clay tutorial site.

    I love getting your comments at my site as well Pearl. Always a pleasure to have you popping by!

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  6. That's the way everyone! Cindy's so right too. Even if you can comment 1-3 a day on different blogs, that would help. I comment on many, many blogs. I really should pop over to Cindy's more often as she has great polymer clay tips.

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  7. Oh Gee, looks as though I ought to come out of lurkdom and start commenting :D Do read your posts in reader daily. Thanks for all the great info. Jane

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  8. Just added a signature with links to my gmail account! Off to create a Paper Demon facebook page! You rock!

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  9. Wearing your own work is also some of the best free advertisement you can get! It puts your work out there in the world for people to see, plus it demonstrates confidence in your work. Especially if (like me) you work in a craft-related environment (I make jewelry; I work at a bead store) and you end up "talking shop" a lot. Have a couple of business cards handy at all times and boom, there's a potential customer you would have never otherwise had!

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  10. Excellent tips, Katherine. Thanks for sharing them.

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  11. Hi Pearl,

    As always, your blog and writing are top of the line.

    Great marketing tips.

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  12. My customers have sometimes asked for business cards to give out when they get compliments on my work. So flattering!
    fancifuldevices.etsy.com

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  13. Helpful and succint post thanks. I also find a way to get the word out there is to do Treasuries on Etsy - great way to meet new folks if you let them know they are in your treasury. Promoting others on your own blog is also a nice way to go. I am considering setting up a special blog award for crafty bloggers as a way to connect beyond my own network.

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  14. I often follow through on the blogs in your Blogs I read - I wonder if you have time if you could pop by mine .... value critical friendly feedback. (daxdesigns.blogspot.com)

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  15. Thanks for the great article. The Creative Commons license link was very interesting.

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  16. Hi, Pearl!

    I read your blog a lot, but I think I've never commented... I'm pretty much more of a lurker than an active participant, and maybe that's why I also don't get a lot of visits to my blog... :(
    With your helpful advice, I hope I can change this! thank you so much! You have helped me in more ways that you can imagine!

    Kisses

    Cristina, from http://mypreciousbitsofsunshine.blogspot.com/

    ;)

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  17. Hi and thank you so very much for this invaluable information!

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  18. I've been reading quite a few posts from your site and I'm very impressed with the level of knowledge and experience that you impart. Thank you and keep up the great work!

    tori b designs can be found at http://www.toribdesigns.ca

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  19. Hi there
    I really liked your ideas,I m new in beads and jems and am on Facebook too,getting a fairly good response ,
    Regards
    FarAsh jewellery by farrah gilani

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  20. I did both facebook page and twitter, but i neglected it a bit i think, or im doing something wrong. I get more traffic from other sources right now, maybe i should pay more attention to social media again.

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  21. It's important to experiment and see what works for you. But Facebook and Twitter are huge so it will pay to be involved in them.

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  22. Great information! I do tend to read a lot of blogs but I don't comment as much as I should. I guess that I had better start as I am trying to build up readership to my blog.

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  23. I know BD, and i even made some 500+ fans (likes) on FB and 2400 twitter followers. But most of them came trough followers/traffic exchange sites, so not really a fans :( . Still, lately, with more posts i make (and articles on other sites), i can see more and more genuine folks coming.

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  24. Every little thing you do counts in the long term, Selina. Keep up the good work.

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  25. Thank you so much this info is what I was hunting for. Your awesome !

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  26. Thanks for sharing all the valuable tips...I have been commenting on comments thru the LinkedIn Groups, but not as much on many blogs as I know that I should, but where do you fellow beaders, many with families, kids, etc, have all the time to read, comment design and produce their pieces?! I do make a point to welcome and comment on my new FB "likes".

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  27. ...thanks for the easy tips....

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  28. All good tips! The Internet is great for advertising but getting a consumer's attention is hard and takes consistent work.

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  29. Good advice, I had no idea about the creative commons allowing linking back, definitely going to adjust that!

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  30. Thank you so much for this article!! I have a facebook, twitter, and flicker account that I'm very active on. I have a blog, but really struggle to come up with new topics (I do jewelry). Going to find more blogs to comment on :D
    Keep up the good work!
    Ros
    www.scottishlilyjewelry.etsy.com
    www.facebook.com/ScottishLilyJewelry

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  31. I like the idea of email signature, another excellent book about promoting your business or career is Getting everything you can from all you got by Jay Abraham, more info and resources at:
    http:www.love4jewels.com/links

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  32. Just wanted to let you know that you have one of the best jewelry blogs that I've been too. Very informative and your jewels are beautiful too.

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  33. Thanks, for your faith in my blog, Dorothy! Keeps me motivated to deliver good posts as much as possible.

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  34. These are terrific ideas. Selling online is such a complicated task, but seeing the traffic coming in and the comments gives affirmation to what I am doing. I hadn't really given much consideration to the commenting on blogs thing, but it makes sense. Thanks for the article.

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  35. Nice post, some good things to keep in mind :)

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  36. Great tips! I especially like the idea of using the "Top Commentator" box...I'm going to add one to my blog, thanks!

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  37. Just remember that the counter for Top commentator boxes fluctuates due to how the software works.

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  38. LOVED the tips! What a wonderful resource for anyone with an online store! I've bookmarked the Facebook and Twitter articles so I can refer to them again and again. Can't wait to try them out on www.ecoFashionistasJewelry.com when we go online in the next few weeks--thanks!

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  39. Thanks for the good information. From now on I'll enclose multiple business cards in with sold items so that my clients can give them out!

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  40. Awesome information! Thanks :)

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  41. Thanks for the information! Very helpful.

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  42. Thank you for creating such informative posts! I come here frequently and always enjoy what I read. Additionally, to those who have suggested keeping business cards at the ready, try Moo.com. They have handy mini-cards that you can create with your own pictures and format, AND they offer a mini-card key chain holder, which I have found invaluable! It is quite rare that you leave home without your keys, and this makes it one less thing to worry about.

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  43. Great suggestion - thanks! I`m off to check moo.com out!

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  44. Some very helpful info! I have the Facebook page for Kell's Creations, I have a Twitter account, I have a blog, and I enjoy reading blog posts by others, but I didn't realize how important it was to make sure the link was to my store and not my own website or blog. Definitely going to do that from now on. Thanks so much!

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  45. I just started my online handmade jewelry boutique and find your blog to be of such great value. Thank You!!

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  46. You have the BEST blog! I get the most wonderful ideas by reading you!
    Thank you!

    Becky

    http://kenleindesign.artfire.com/

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  47. I've been working on leaving a "footprint" and blew it sheeeeeesh. Dale Armstrong chose one of my pendants to be in her article on Ruby/Fuschite and all I gave her was my name.. nothing about my store on Etsy.
    http://www.wire-sculpture.com/jewelry-making-blog/5142/gem-profile-ruby-fuchsite/?ref=tips052711&utm_override=1

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  48. Pearl You really do have the best articles on your blog. This was the first time I heard commenting on blogs can help with website promotion.

    I think I am finally getting the hang on commenting so ready for the next giveaway. LOL

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  49. (Chuckle)! Giveaways are yet another benefit of commenting for sure!

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  50. Great! Short and sweet!

    Just started my online fashion business and this does come in handy for me. Thanks!

    http://www.facebook.com/stylomyloshop

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  51. you are positively on fire these days girl - awesome post here! peace

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  52. How clever of you Pearl, your post for Oct. 15th 2011 had us going back in time to not one but at least 2 previous posts. Surprisingly they are just as relevant today as when you first wrote them.

    I'm always amazed that there are some bloggers out there who haven't discovered that it is in their best interest to visit other blogs and leave comments. I have visited a few (which I used to visit frequently) and leave comments but I never see any comments left by them on my blog or for that matter on the blogs of other bloggers who've left them comments. Since most of them have online businesses, perhaps they're living in the Field of Dreams with "if you build it they will come"? :)

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  53. Probably! It is a common misconception that being online means total visibility. We have to work just as hard in promoting the same as a physical store has to.

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  54. I just recently opened my online store in Etsy, and just discovered your blog. Great information, thanks!

    http://www.etsy.com/shop/chelester

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  55. You are so right on all the above! Thank you for the post..going to read your posts on Twitter and FB tips as well! Can't wait!

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  56. Great information. I love your site I always find some kind of great tip, information or tutorial every time I visit.
    Thanks,
    Linda

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  57. Love you blog! Have been reading it for some time now. You always have fantastic articles and great tips. Thank you for all the hard work you do and share with your readers! Your truly Amazing.

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  58. I'm not one to comment,but I really should start. Great tips! Thanks.
    http://www.etsy.com/shop/shesacraftyone

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  59. Thank you Pearl

    These are great ideas. I wanted to tell you that I have learned so much from your blog.

    I got interested in viking knit from your blog and took interest and learned from here!

    Later I took a class in a bead store and now I feel quite confident.

    Thank you, Pearl. Congratulations on your Fifth anniversary of this blog. You have done a lot in these five years. Dita


    http://www.alankarshilpa.etsy.com

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  60. thanks once again, I am about to set up an ETSY store and that was helpful

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  61. Thanks that was great information.

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  62. Excellent info Pearl! Some of your tips I did not know of so thanks!

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  63. I know this is an old post and you have heared this 50 times but thank you for the GREAT information and keep it coming.

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  64. http://www.facebook.com/pages/Kiki-Black-Studio/362417307108940March 27, 2012 at 4:50 PM

    This is really helpful information. Thank you very much.
    http://www.facebook.com/pages/Kiki-Black-Studio/362417307108940

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  65. I love your blog. Many nice tips on jewelry business.

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  66. Thanks so much for sharing this. I knew some but also learned some new things as well.

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  67. Thanks so much Pearl! Super tips!
    :) Mollie
    http://www.etsy.com/shop/RoughMagicCreations

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  68. Great blog! useful tips, thanks Pearl!I have 2 new online stores on Etsy and not many sales...so much hard work but it's out of 2 great passions:
    vintage:
    http://www.etsy.com/shop/UsedandLoved
    and handmade jewellery:
    http://www.etsy.com/shop/StrungLanterns
    Check them out! THANK YOU!

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  69. Thank you Pearl. Your blog is one of the best. I have learned viking knit from your direction, and many other tutorials. You have beautiful jewelry too. It's true I don't comment as much as I visit your blog. Now I'll remember. Take care. Dita
    http://www.alankarshilpa.etsy.com
    http://www.alankarshilpa.blogspot.com

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  70. Kathy (kmhcollections.esty.com)February 9, 2013 at 11:23 AM

    I read your blog posts and appreciate all the info you make available. This post has inspired me to put a little more time into promoting my etsy site, thank you so much for the tips they have helped me to understand the importance of online presence.

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  71. Thanks for sharing.

    Although my shop sells craft materials and washi tape instead of jewellery, but your article is definitely helpful!

    Great tips to keep in mind.

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  72. Great article! I'm glad I came across your blog, I've been enjoying reading it and the useful tips are always appreciated :)
    Janine, JMK Jewelry

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  73. Hi Pearl - I have just 'discovered' you! Lots of great tips and insight here . . . thanks!

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  74. I love your journal. You have so many great tips! Thanks ever so much :-)

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  75. Thanks so much! I've been wondering how to get more traffic to my store. This is great advice.
    Shannon
    http://www.etsy.com/shop/TheScarlettMoon

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  76. Thanks so much for the advice. I am not too techno-savvy and I am happy for all the help I can get!

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  77. Thanks for another great post to help us learn more about the best ways to get our shops/Blogs noticed.
    https://www.etsy.com/shop/AllAboutJewelrybyJan?ref=si_shop

    Janice

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  78. Thanks for sharing these great tips. The Beading Gem's Journal has been an informative avenue for me.

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  79. I just found this article and am about to open an Etsy store so thank you for all the helpful tips. I also am starting a blog and will be sure to comment on other blogs. So much to learn and do.

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  80. Good luck, Jenni! It takes time to build a blog and create a community to help promote your jewelry!

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  81. Thank you for the awesome info you provide on you site, I'm really only learning social media and am just floundering around with it, but you have given me new confidence to keep trying. I'm still at a loss as to code's and links though,HELP.... anybody!!
    Regards Margaret

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  82. Margaret - get help from someone you know. It's much easier when someone shows you how to do stuff like codes and links. Or you could try googling to find some answers.

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  83. Thank you for this wonderful information! I do forget to visit and comment on other blogs, and it is something I can easily do while watching TV in the evening!

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  84. www.pixestreasurechest.etsy.comMay 27, 2014 at 3:06 PM

    Darn it! I accidentally hit the enter key before I finished! LOL
    Thanks again for the great info!
    www.pixestreasurechest.etsy.com

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  85. Fascinating information. I now understand why I get some rather unrelated comments to a blog subject. I could never figure out why a person would comment about things like automobile tires on a jewelry website blog! Thank you for bringing some understanding to those weird comments. They just wanted to get their name out their in the blogosphere!

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  86. Yes, spammers are a pain for bloggers. My blog is moderated so I can catch them. But occasionally I might miss so please let me know if you come across any here!!

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  87. Love all your info! Learning lots! Thank you!

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