1. URL in signature
Go to the settings in your email software and add an automatic signature which includes your store URL. So during the course of ordinary communication, people will see your store address. Same with forum participation if you also like to lurk there.
2. Social media
There are all kinds of social media out there. But like most people if time is short then stick with the big sites - FaceBook and Twitter. If you are on FB, create a FB page for your store rather than use your own profile.
For more tips, check out :
9 Rules of FB promotion every small business should know
5 Rules for Twitter promotion
Twitter tips for jewelry artisans
3. Show off your photos
Many jewelry artisans upload their jewelry pictures on Flickr, the photo site. People do like to search and look at bling and perhaps even check out your store! You can also join various Flickr groups and submit your photos there. Be careful and add your store URL only in your profile as Flickr frowns on direct promotion.
Flickr is free up to 200 photos after which you will have to pay for unlimited uploading. It`s quite reasonable but if you want to keep the cost to zero, then pick your best set.
One option is to choose a Creative Commons license rather than an All Rights Reserved setting. Creative Commons licenses reserve some rights but allows people to use your photos provided it is credited back to you via a link. That increases the chances of a photo being placed in a blog like mine and seen by more people.
You also want to increase the importance of your store site as far as search engines are concerned. An easy way to do that is to comment on blogs, especially the bigger ones. When you comment on a blog, make sure you add your store (or blog) URL in the box section when prompted. Comment, comment, comment!
What you are doing is leaving important links to your store. The search engines will start considering your store to be more important because references to it were found in other places. Plus other commentators may also be encouraged to find out more about you especially if you leave good comments.
So what, you say? The main objective is to rank high in internet searches i.e in the first few pages of search results thus increasing the chances someone will click on your item. So if someone typed into Google's search box “pearl and swarovski necklace“ for example, your pearl and swarovski necklace design in your store will appear ideally on the first page of the search results or the next 2-4 pages. Most people would not go much beyond that.
Top Commentator List on The Beading Gem`s Journal
I`ve actually added yet another way for commentators on my blog to earn another great link to their store or their blog. Those who comment the most will be automatically listed in the Top Commentator box in the rightmost side bar of my blog.
(Note: On odd occasion, the rankings may disappear temporarily as the software is based on Yahoo Pipes. This is due to the Yahoo server being down or too busy.)
UPDATE : I have replaced this with just my Twitter feed in an effort to declutter my blog.
Original Post by THE BEADING GEM
Jewelry Making Tips - Jewelry Business Tips