Monday, March 23, 2009

7 Easy Ways to Grow Your Jewelry Blog

By on Monday, March 23, 2009 41 Comments

The internet seems like an easy way to deliver a message or a product. After all, you sit comfortably at home, click away and boom! Your blog (or website) is in cyberspace for all the see. Right? Nope.

If you've launched your site, you would have discovered it's like adding a drop of water to a vast ocean. Nothing in life is really free so you have to work at getting the word out. Here are some easy tips to do the "Hello!! I'm here!" bit and they are all FREE!

1. Signature Links with your website and/or blog URLs at the end of your email messages or forum posts are easy ways to get site exposure. You'll be surprised how many people do click on the URL out of curiosity.

2. Commenting On Other Blogs is a good way to build links to your own site(s). The SearchEngine Journal pointed out if you take the time to comment on blogs, each comment is a backlink to your own site. Just 3 a day will amount to over 1000 valuable links a year. The more good links you have the more highly Google will rate your site. You do want people to see the gorgeous jewelry you make, don't you?

Just go to the comment section at the bottom of each blog post (on the actual blog, not in feeds or the emailed post). But make sure you add your URL only in the offered box. There is no need to add it in the comment itself. Write good comments and people will check YOU out. I do.

3. Blog Follows. If you like my blog, please do "follow" it - right sidebar (subscribers will have to click on the post title to return to the blog). This adds a link to YOUR blog and the chances are people will wander over to you as they are always on a look out for new blogs to read. (Update : I no longer have the space for this widget but you can still follow if you use the reader).

4. Tags or Labels. These are keywords about blog posts which are like additional links to your site. If you are on my blog, you can see the tags at the end of the post. Tags are the one of the first things search engines look at after the post titles. Google Blogger offers this tagging system rather than categories which makes sense since they are also in the search engine business. Incidentally, if you wish to start a blog, consider Google Blogger. It's an easy blogging platform and less technically challenging, it's free and you can bet Google will search their own stuff first!

5. Pictures. I have lost count of the number of jewelry blogs I've stumbled upon without any pictures. Duh! A picture is worth a thousand words. No one will get excited about your jewelry if they can't see it. Whilst you're at it, make sure you upload your photo with a title like "rose quartz necklace" not DSC1545 to help Google figure out what your image is. The bots cannot "see" pictures. This is a lesson I learned the hard way as many of my earlier images weren't titled. It's astonishing how many visitors come to my blog because they found an image in Google Image Searches and clicked on the link. People love to look at bling. Give them a reason to visit and hopefully return.  [You could also put in some text in the html part of your blog post, between the quotes for ALT="".  This ensures that people who cannot see your images will see the appropriate text describing the picture.]

6. Posting frequency. You don't have to post every day but you do have to maintain some sort of posting schedule so your audience will be anticipating something new in the short term. Your jewelry blog could easily be a way of documenting all your creations as you churn them out. Some artisans have even turned their blogs into selling sites as you can add payment carts (eg Paypal) within each post. Ultimately it's really down to quantity. The more you write, the more there is to find. Blog posts are like needles in a haystack. Planting more needles increases the chances people will find one.

7. Social Sites. You really cannot afford to be shy if you want to promote your site. So join social sites like MyBlogLog and BlogCatalog which are for blogging enthuasists. Then there are the wildly popular Facebook and Twitter. Dedicated jewelry artisan communities or forums such as the About.com's Jewelry Making Forum will also bring you to groups of like-minded people. Even uploading your jewelry pictures on Flickr is another way to bring visitors to your site. The list is endless so pick a realistic list - the sites you enjoy most and have time for - as you can't really do it all.

The last bit of advice is for patience and perseverance. It takes a looooong time to build up a blog or website following. So don't despair and work at it a little at a time.

Before You Go :
6 Questions To Ask Before You Start A (Craft) Blog
______________________________
Original Post by THE BEADING GEM
Jewelry Making Tips - Jewelry Business Tips 

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41 comments:

  1. Hey Pearl,
    I've just given you a Lemonade Award for all the lovely work you do on your blog:) Here's a link to my post:

    http://shaystone.blogspot.com/2009/03/lemonade-award.html

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  2. Thanks ever so much! That's the second Lemonade Award. I really should drink some lemonade to celebrate!

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  3. Good post. I really enjoy my blogging though sometimes it seems I don't have anything to say.(That's when my family will provide ideas, especially my grandson!)
    I always enjoy your blog as do my beading buddies.

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  4. Great points! I think I'm doing just about them all and I do have to admit I do see an increase in visitors. I always love reading your blog Pearl!

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  5. thanks for the ideas and reminders, especially about the whole patience thing! Building a blog doesn't happen overnight!!!

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  6. Aloha and mahalo for such an informative post. We've been doing the things you suggested in your "7 Ways to grow your jewelry blog" for our website. Now, thanks to your post we will start using these ideas for our blog.

    Mahalo and aloha from Hawaii

    Colette Aoki

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  7. Mahalo and aloha to you too! Glad that this post has been useful.

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  8. What a great post! Super informative and it's even INTERESTING :) I don't get the chance to Blog everyday and many times my posts have nothing to do with my jewelry but about family, passions, and general mental health (which is all pretty much connected in my household. It's nice to read what others have to say about their own blogging experience too. Thanks for sharing this with us!

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  9. Thanks for sharing, your tips are really very useful.

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  10. thanks for this post! that is useful to me

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  11. I found this blog informative. The way you explain everything step by step is awesome. Yes,it is true that sometime we feel shy to promote our site in social sites. Commenting on others blog is a good way for promotion .

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  12. HELLO,

    It is really very interesting blog.The way you explain everything step by step is awesome. you done very great job.

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  13. This is really fantastic and remarkable one

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  14. Thank you for the info. It is always nice to see a fellow jewelry maker helping others find the way. I just started blogging and facebooking about my jewelry. I am going to check into the social sites you recommended. I hadn't heard of them before. I also plan to read more of your posts. They look interesting.

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  15. Glad I could help RondaJane. Remember promotions take time so stick with it!

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  16. A good writing style and information is certainly useful. For all readers continue to write such excellent articles. Thank you.



    swissexpert

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  17. Thank you very much to share this information. It is very useful and informative.
    Jewelry Design

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  18. hey..thanks for a lot of great tips..(especially the point that we should name our pics correctly before posting. After starting out my blog it took me 3-4 months to realise that I should be actually promoting it. It is a thrill to see your image popping up in google searches...great work..keep it up !!

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  19. I great post! I don't have my blog yet, but I'm getting it set up as we speak. Thanks for the great tips. For now, you can see my polynmer Jewelry & purses and comment to link back at http://www.squidoo.com/polymer-clay-the-artist-medium-from-heaven Take Care! KT

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  20. Oh my gosh, I did not know that about photo labels!!!! ARgh!!! you're not talking about the caption in the blog itself, right, but rather the "name" of the photo that is not seen? how frustrating! seems there is always something new you find out you're not doing right...

    One site that has worked well for my blog is Craftgawker. It's a curated photo gallery, and if you submit a photo it has to link to your blog. It's a great way to get exposure and build traffic!

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  21. Yes, you are right the photo title that's not seen not the caption, Karen.

    That's wonderful you got onto Craftgawker. I didn't when I tried a while ago. You can read all about it here - http://www.beadinggem.com/2009/11/craftgawker-site-showcases-craft.html

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  22. you have done really a good work.
    http://www.jewellerycorner.com

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  23. such a great information to share.. thanks..
    http://www.jewellery-spot.blogspot.com

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  24. Yes, very true. Patience and perseverance are very important. The results will be obtained quickly and did not take long. To maximize a site is very important to learn SEO.

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  25. Great tips Pearl! It's funny how easy it is to forget the most obvious common sense things to do to get more visitors.

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  26. Thanks for lots of great tips,thanks for sharing others.

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  27. Great tips you've given there. All common sense and all great marketing ideas!

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  28. Excellent blog and great posts.I really liked the way you present your ideas to the readers.

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  29. Thanks for the sharing. Lots of good information.

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  30. I can follow most of the advice but posting frequently is a bit hard to do.I am starting a pearl jewelry blog so wish me luck, there seems to be hundreds of them out there.

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  31. We're starting our blog soon and this site we just stumbled upon and it's full of practical information which will be most useful. Starting blogging is quite a hard thing to do!

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  32. Congratulations on your new adventure! Actually maintaining a blog over the long term is the harder part.

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  33. Great advice and a lovely site - thanks for sharing!

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  34. Thank you for the advice - I have a blog that I am keen to share and this is valuable to me - btw, I invite you to have a look at my blog
    http://www.capriliciousjewellery.com/caprilicious-jewellery-blog.html
    thanks
    Neena

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  35. Pearl, I just found your blog via Pinterest, and it is awesome! Not only am I new at beading, blogging is new to me, too. I truly appreciate all of your advise, tutorials and inspiration! Keep up the awesome work!
    Lori
    http://theverandaatfallingrock.blogspot.com/

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  36. I have recently recommited to my blog that I started 3 years ago. I find wonderful beads and related items at my local thrift stores and I really wanted to share some of the cool things I find. Although I do make an occasional piece of jewelry, I find that I have become more thrilled by acquiring unique beads and stones and crystals at ridiculously low cost. I also find great books and magazines on occasion. I really wanted to share this source of amazing treasures with other beaders who may not have taken the time to check it out. I will be posting my before and after pictures of the jewelry I repurpose. Feel free to browse my blog at Blogger.com under the name Penny Thoughts. It is a work in progress, thanks for your tips.

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  37. Good luck with the blog! It's so important you have a passion to write about and a wish to share. Those are some of the key ingredients of a successful blog. Keep at it.

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  38. thanks for sharing this wonderful information.

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  39. Hi Pearl
    Another great tip article. Thanks so much for supporting those of us who are just getting started. I really appreciate it.

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  40. Giving jewelry as a gift to a loved one is a long and classic tradition. Jewelry suits nearly every relationship and occasion.
    Engagement Ring

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  41. Thanks a lot for your useful tips. I look forward to make use of them and build my blog about Murano glass jewelery! Have a wonderful day!

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