Halloween Inspired Jewelry
Part 3 of 3

At this time of year, jewelry artisans are busy getting ready for craft shows. It's important to have attractive and professional looking displays to draw in potential buyers. Right?

Another way to capture people's attention is to go for "shockvertising". Many ad campaigns today rely on alarming visuals to stand out from the rest of the crowd. Using real skeletons as jewelry displays was incredibly morbid and downright freaky as you can see from these City Magazine ad pages. Diamonds are indeed forever! But I'm not sure I would want to wear the jewelry afterwards though. Would you?

The creative director was Fabrice Frere. Other team members include Chris Turner, the photographer and Michael Dye as the stylist.



For more tutorials check out my Jewelry Making Tips

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