Swarovski crystals. No wonder. The crystals they make are really sparkly thanks to their precision cutting of faceted leaded glass. Earlier this year, Swarovski Elements unveiled their latest innovation, applying diamond cutting standards to their new ENLIGHTENED™ Pure Brilliance crystals.
They followed the Gemmological Institute of America's diamond grading testing standards which showed the brilliance of their new Zirconia crystals matches that of the highest quality diamonds. To ensure authenticity, there is a microscopic "Swarvoski Zirconia" laser engraving inside each crystal.
Note that cubic zirconia is still a simulated diamond and not to be confused with the real gemstone zircon (see my past post Zircon not cubic zirconia)
Daniel Swarovksi, the Austrian inventor of the machine for cutting and polishing crystals founded his Austrian company in 1895. It is still family owned and employs some 26,000 employees worldwide. Today, the company has two core businesses. One sells loose elements as CRYSTALLIZED™ products to the jewelry making industry, architects and designers. The other part of the company is their ENLIGHTENED™ product line of fine jewelry with precision cut real gemstones and crystals.
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