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Trying Out Etsy's New Video Feature for Listings

As you know, I started a new finished jewelry and crafts store, CraftaGems earlier this year.  Like everyone else, I try to take good photos. However, I did have some concern with some of the items. Do my photos really show how shiny or sparkly some of the designs really are? After all, we want that little wow factor to turn a visit into a sale. 

Lo and behold, Etsy launched their beta video function for listings - only 1 video per listing is allowed.  So I gave it a go and added short video clips (5-15 seconds) to some of the listings I felt needed it.    You can see the actual video as an image option when you click on any of the design links below. 

Uploading is straightforward when getting a listing ready. I shot the videos using my iPhone mounted on a small tripod using the native camera app's video option. I clicked on EDIT to crop and reorientate the video.  Lighting conditions should be as for photos.  But the editing function will allow you to correct exposure etc if necessary. 

One thing I learned is to focus and keep one's hands in that focal range during the shoot. This is something I had to consciously remember! Need more practice. 

This black laser cut acrylic earrings is bold but looked less than exciting in its static representation :

But the video clip I took did show its shine and a bit of movement : 

The TierraCast crystal studs and gold glitter acrylic of this glamorous pair showed a bit of sparkle in the photo :

But the video shows much more sparkle and movement : 

I don't think people would notice the glass like appearance of clear resin for this real flower resin pendant of mine teamed with a gorgeous TierraCast botanical bail : 

But the sparkly from the super shiny jewelry grade resin from Little Windows really shows up in the video clip.  You might be able to hear the sound of the chain in the embedded video below but uploaded videos on Etsy itself is without sound. 

These are my real 24 K gold foil resin tear drop earrings. The photo turned out well enough but I stll added a video to the listing. 

What could possibly go wrong with short video clips?  Well - here is a blooper!

I haven't done the next option but other Etsy sellers have also shown how handmade crafts are used, or in the case of jewelry, worn.  This lovely handmade tassel earrings modeled example is by Texas based  designer, Kali Moxley of Symposium Co

I don't think Etsy sellers will upload videos for every item they sell. But I suspect they will choose the ones which will benefit most from video clips.  I could see tutorial designers also using this new function to showcase some of their lessons. 

What do you think? Would you as a seller, use this function?  Or if you were a buyer, would a video be helpful?  Please share your thoughts in the comments!

I used  my iPhone 8+ for final product photography in natural light. I used  the Orangemonkie studio which comes equipped with LED lights - for artificial light photography in my windowless basement studio. The Foldio2 Plus is excellent . I use the Foldio3 because I need the room for tutorial photography. 

My online class Easy Guide to Smartphone Jewelry Photography is now available. Read more about it here.  

Before You Go:


This blog may contain affiliate links. I do receive a small fee for any products purchased through affiliate links. This goes towards the support of this blog and to provide resource information to readers. The opinions expressed are solely my own. They would be the same whether or not I receive any compensation. 
Original Post by THE BEADING GEM 


  1. I haven't used the video feature yet, but my initial thought was much like yours -- it's helpful for those sparkly pieces. It's also a nice way to show scale which is always tricky with jewelry.

  2. I can count on you to keep up with the latest. Good for you.

  3. I have an android phone, I can't get the size correct to load the video, Do you know of a camera app that would help me get the correct ratio?
    Etsy failed on giving the instructions to people who don't have an Iphone

    1. Did you try taking the video with your android phone's camera app? It should have an edit function to allow you to crop the video and maybe touch up the exposure. Did you try uploading it after that point without worrying about ratio and size?

  4. Great ideas even if you aren't on Etsy but have a website that supports videos!.

    1. It's an option worth considering when looking at commerce templates and offerings. I cannot remember for sure but I think Shopify does offer it too.

  5. Thanks for sharing this was helpful

  6. I sell jewellery components so I have used the video function to showcase how certain items can be used in a finished piece. It is helpful for things like the new Cymbal Elements which a lot of people still don’t know about. I am shooting with my iPad and using Filmic Remote on my iPhone so I can see what I am doing. I had way too many videos with my hands not in camera or the lighting poor. It is an easy program to use and certainly saves time.

  7. You continue to amaze me. I love that you bring us new information all the time. I'm sold. This video option is awesome for glittery pieces. In my opinion, they should be mounted on a white background or modeled for the greatest impact. Thanks so much for this!

  8. Wow, that really brings the beauty to life Pearl, thanks for sharing this feature!


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