A number of you have mentioned at my webinars and elsewhere about plans to set up your own online stores this year. Your store design has to be as appealing as possible, be easily navigable, displays the important information and so on. So choosing the right theme is very important. Here are 5 things to consider when choosing the right theme for your jewelry online store.
|Shopify Free Theme - "Supply"|
Themes are the templates used to build an online store or website. They are the most cost effective way of doing your own website as opposed to starting from scratch.
1. Responsive and Mobile
Make sure that the theme you choose is responsive (auto-resizing no matter what screen is being used to look at it) and that a mobile view is included. Many people now do their surfing and shopping on smartphones and tablets.
Stick with white or pale backgrounds. Black backgrounds are somewhat passe and are more difficult to see.
MamaandLittle based in Vancouver, Washington, sells baby teething necklaces. The designer's Shopify based shop is a great example of how an uncluttered design is visually more appealing because there are no distractions.
Think about what sort of information you wish display other than the obvious items you are selling.
You can do so much more with Shopify as you can put your key information in a visual manner which you cannot do with one size fits all themes like those on craft marketplaces like Etsy.
MamaandLittle's shop above has a great grey banner which quickly sums up the important information about the teething necklaces - 100% food grade silicone, no BPA, no phthalate etc. Also commendable are her blog and Instagram sections.
Navigation is also self-evident like clicking on an item, section or the drop down menu.
Do you want a featured slider stretching right across the page which cycles through certain photos? Or just one static photo? Or none at all? One example of a Shopify shop which has not one but two banners is One Happy Leaf, an Australian shop selling laser cut wood jewelry. The second banner immediately shouts "meet the designer"! Whereas, the shop designer on say Etsy is hidden in further pages.
Once your store opens, the next step is to get word out. So your theme must show off your social media sites. As you can see from the examples, these modern themes have at the very least buttons have the social media buttons on your website. And some have much more visible areas. These provide additional and vital interaction with your fans who may very well share and thus help you publicize.
In comparison, Etsy has only 2 buttons, Facebook and Twitter which forces sellers to add the links in the About page. Not pretty!
Have fun customizing and setting up your shop!
I receive books and products for review. I do receive a small fee for any products purchased through affiliate links which are provided as resource information for readers. This goes towards the support of this blog. The opinions expressed are solely my own. They would be the same whether or not I receive any compensation.
Before You Go:
- Where To Sell Your Handmade Jewelry Online
- 5 Reasons Why Online Jewelry Sales are Slow
- 4 Easy Ways to Promote Your Online Store
Original Post by THE BEADING GEM
Jewelry Making Tips - Wire JewelryTips -Jewelry Business Tips