Pandora is the third largest jewelry company after Cartier and Tiffany. Yet, what they are best known for their affordable, not quite luxury line, of signature charm bracelets.  These launched in 2000 and are protected by a patent. Their extensive charm collection (over 800) caters to many tastes and allows owners to slowly build up a collection - as many or as few as they like.

The Danish company has a large production facility in Thailand employing over 13,000 people there. Tens of thousands more work in their stores in more than 100 countries. During the pandemic, the company closed some of its stores and sales declined, but they continued to pay all their employees (source : BBC), continued advertising and were well positioned to resume their operations once the emergency phase of the pandemic was over. 

Pandora has gone through a number of ups and downs - their watch line came and went. But the company is still leading a charmed (pun intended) life.  Recently, they introduced lab-grown diamonds in their line-up.

It continues to be the largest jewelry company in the world by production volume. Really impressive considering it was started back in 1979, by a goldsmith, Per Enevoldsen, working in the basement while his wife, Winnie, ran the shop upstairs.

Watch this first video on how their precious metal charms are made.

Here is the demonstration on how their lampwork charms are made. It's actually incorrect to call these Murano charms because they are not made in Murano, Italy. These are Murano-style lampwork charms.


Before You Go :


This blog may contain affiliate links. I do receive a small fee for any products purchased through affiliate links. This goes towards the support of this blog and to provide resource information to readers. The opinions expressed are solely my own. They would be the same whether or not I receive any compensation. 


Original Post by THE BEADING GEM  

Jewelry Making Tips - Wire JewelryTips  -Jewelry Business Tips